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Starter, Ultimate or Teams? A Freelancer’s WeTransfer Plan Picker for Client Deliveries

Choosing a WeTransfer plan for client work: why Free is non-commercial only, when Starter's 10 transfers and 300 GB are enough, and when Ultimate or Teams is worth paying for.

Most freelancers meet WeTransfer the same way: a client sends a big file, you send one back, and nobody pays anything. Then the work turns into a business, and two lines on WeTransfer’s pricing page start to matter. The Free plan is labeled “for individual, non-commercial use only”, and it allows 10 transfers or 3 GB in any rolling 30 days. Choosing the right WeTransfer plan for client deliveries is less about speed or storage than about those two lines.

This guide walks through the plans from a freelancer’s point of view: how many deliveries you actually send, how big they are, how long clients need the link to stay alive, and whether your name or the WeTransfer brand should be on the page the client sees. All prices and limits below come from WeTransfer’s pricing page and help center as they read today.

The plans at a glance

WeTransfer pricing page cards for Free at 0 dollars, Ultimate at 23 dollars per month, Teams at 19 dollars per user per month and Enterprise with custom pricing
WeTransfer’s main plan cards with monthly billing. Starter is listed separately under “Other plans”. Source: wetransfer.com/pricing
PlanMonthly billingYearly billingTransfers and dataUse
Free$0$010 transfers or 3 GB per rolling 30 daysIndividual, non-commercial use only
Starter$8/month$7/month10 transfers or 300 GB per rolling 30 daysIndividual use only
Ultimate$23/month$19/monthUnlimited transfers, no limit on transfer sizeIndividual use only
Teams$19 per user/month, minimum 2 users$16.58 per user/monthEverything in Ultimate, up to 50 membersSmall teams
EnterpriseCustomCustomCustom storage, SSO, SCIM50+ members

WeTransfer also states there is no difference in upload or download speed between Free and paid plans. Speed depends on your connection, so do not pay for a plan expecting faster deliveries.

Why the Free plan is the wrong home for client work

The Free card on the pricing page says “For individual, non-commercial use only.” Delivering paid work to a client is commercial use, so a freelancer sending client files on Free is outside what the plan is for, regardless of how few files they send.

The limits are tight as well. The help center describes Free as up to 10 transfers or 3 GB total in any 30-day rolling window, and transfers on Free expire after up to 3 days. A client who opens the email on day four, or forwards it to a colleague the following week, finds an expired link. On Free, expired transfers cannot be recovered.

WeTransfer help center Plan limits article listing Free, Starter, Ultimate, Teams and Enterprise with their transfer counts and data caps
The help center’s plan overview: Free and Starter share the 10-transfer rolling limit. Source: wetransfer.com help center

Counting your deliveries first

Before comparing paid plans, count what you send. A simple way is to look back over the last month of client work and list each time you sent files, including revisions. Then note three things for each delivery: total size, whether the client needed more than three days to download, and whether you would have liked your own branding on the download page.

The 30-day window is rolling, not a calendar month. WeTransfer’s example: send 2 transfers on the 1st and 8 more on the 15th, and you get 2 slots back on the 1st of the following month and 8 more on the 15th. For freelancers with bursty work, such as a big launch week followed by quiet weeks, the rolling window can run out at exactly the wrong moment.

Three typical freelance patterns

  • Few, large deliveries. A video editor sending four or five final exports a month, each tens of gigabytes. Volume is low but size is high.
  • Many small deliveries. A designer sending drafts, revisions and final assets to several clients, often 20 or more transfers a month, each under a gigabyte.
  • Client-facing branding matters. A photographer or studio where the download page is part of the client experience.

Starter: the plan for few, large deliveries

Starter costs $8 a month on monthly billing or $7 a month billed yearly. It keeps the 10-transfer limit from Free, but raises the data cap to 300 GB per rolling 30 days, and it is labeled for individual use rather than non-commercial use only.

That makes Starter a reasonable fit for the first pattern: a freelancer who sends a handful of large files each month. It does not fit the second pattern at all. If you send revisions often, ten transfers disappear in a week.

What Starter does not change matters too. According to the comparison table on the pricing page, Starter transfers still expire after up to 3 days, expired transfers cannot be recovered, and the branding features (custom WeTransfer page, personalized emails, custom wallpapers and social links) are not included. Download pages show WeTransfer’s advertising wallpapers, as on Free.

WeTransfer plan comparison table for Free, Ultimate and Starter showing transfer expiry, recovery of expired transfers, password protection, encryption, two-factor authentication and paid transfers
The comparison table: Starter keeps the 3-day expiry and cannot recover expired transfers; password protection, encryption and 2FA are ticked on all three. Source: wetransfer.com/pricing

Ultimate: the plan for frequent senders and branded delivery

Ultimate is $23 a month on monthly billing or $19 a month billed yearly. It removes the transfer count and transfer size limits, and changes three things that matter for client work:

  • Expiry. Transfer expiration is listed as unlimited, so you can keep a delivery link alive until a project closes.
  • Recovery. Expired transfers can be recovered, which helps when a client comes back months later asking for the final files.
  • Branding. Ultimate includes a custom WeTransfer page, personalized emails, custom transfer wallpapers and social links, and lets you upload your own wallpaper backgrounds instead of WeTransfer’s advertising.
WeTransfer Show off your brand comparison rows showing custom page, personalized emails, custom wallpapers and social links only ticked for Ultimate
Branding rows from the comparison table, columns Free, Ultimate and Starter: only Ultimate includes them. Source: wetransfer.com/pricing

The pricing card also lists automatic malware scanning for Ultimate, and WeTransfer currently offers a 7-day free trial of Ultimate.

For the designer sending 20+ transfers a month, Ultimate is the only individual plan that works. For the photographer, the branding is the reason to choose it even if volume is modest.

Teams: only when someone else sends too

Teams is $19 per user per month with a minimum of 2 users on monthly billing, or $16.58 per user per month billed yearly. It includes everything in Ultimate plus team creation, up to 50 members and centralized billing. The help center adds shared workspaces, team brand controls and admin tools.

For a solo freelancer, Teams costs more than Ultimate (two seats at $19 is $38 a month) and adds nothing you need. It starts to make sense when you subcontract regularly and want an assistant or a second editor to send deliveries under the same brand, from the same account, with one bill.

Getting paid before the client downloads

One feature changes how some freelancers might use WeTransfer: paid transfers. WeTransfer says you can put a price on a transfer and keep the files locked until the buyer pays through Stripe; the download unlocks automatically, and WeTransfer collects no platform fee. The pricing table shows this on Free, Starter and Ultimate, and WeTransfer’s page says it works from a desktop browser. Buyers can preview supported file types before paying.

WeTransfer page headline Get paid for your creative work before files are released, explaining Stripe checkout and no platform fee
Paid transfers: the files stay locked until the client pays through Stripe. Source: wetransfer.com

For freelancers, this is most useful for the final delivery on small one-off jobs where you would otherwise send an invoice and wait. It is not a replacement for an invoicing tool on retainers. “No platform fee” describes WeTransfer’s side; payments run through Stripe, so read your Stripe account terms before relying on it.

What each pattern costs over a year

Using today’s listed prices, here is what the three freelance patterns above would pay over twelve months.

  • Few, large deliveries on Starter: $84 a year on yearly billing ($7 × 12), or $96 paying month to month. That buys 300 GB and 10 transfers per rolling 30 days.
  • Many small deliveries on Ultimate: $228 a year on yearly billing ($19 × 12), or $276 paying month to month.
  • Branded delivery on Ultimate: the same $228 to $276, since branding is not sold separately on the individual plans.
  • Freelancer plus one subcontractor on Teams: about $398 a year for two seats on yearly billing ($16.58 × 2 × 12), or $456 month to month.

The jump from Starter to Ultimate is the real decision for most solo freelancers, roughly $144 a year on yearly billing. A useful test: if even one client in the past year needed files resent because a 3-day link expired, or if you had to wait for transfer slots to free up before sending a revision, Ultimate is likely worth the difference. If neither happened, Starter is enough, and yearly billing saves a little on either plan.

Which WeTransfer plan to pick

  • Sending client work at all: skip Free; it is non-commercial only.
  • Up to 10 deliveries a month, mostly large, no branding needed: Starter at $7 to $8 a month. Remember the 3-day expiry.
  • More than 10 deliveries a month, or clients who download late: Ultimate at $19 to $23 a month.
  • Branded download pages: Ultimate.
  • You and a subcontractor both send deliveries: Teams, from 2 seats.

If you also need long-term storage for archives rather than delivery links, a cloud storage plan is a better home for the master files, with WeTransfer used only for the handoff. The comparison in the Dropbox Plus vs Standard comparison for freelancers covers that side, and the guide to pCloud for freelance file delivery looks at an alternative that also handles handoffs.

A simple delivery routine

  1. Keep master files in your storage tool, organized by client and project.
  2. Send the final delivery through WeTransfer with a clear title and a short message listing what is included.
  3. On Starter, tell the client the link expires within 3 days. On Ultimate, set an expiry that matches the project’s close date.
  4. Use password protection for sensitive work and send the password separately.
  5. Log the transfer date in your project notes, so you know when a client’s files were delivered.

FAQ

Can I use the free WeTransfer plan for client work?

The pricing page labels Free “for individual, non-commercial use only”, so it is not intended for delivering paid client work. Starter and Ultimate are labeled for individual use.

What is the WeTransfer Free limit?

Up to 10 transfers or 3 GB total in any rolling 30-day period, with transfers expiring after up to 3 days.

What is the difference between WeTransfer Starter and Ultimate?

Starter keeps the 10-transfer limit with a 300 GB data cap and 3-day expiry. Ultimate has unlimited transfers and size, unlimited expiry, recovery of expired transfers and branding features.

How much does WeTransfer Ultimate cost?

$23 a month on monthly billing or $19 a month billed yearly, with a 7-day free trial currently offered.

Are paid WeTransfer plans faster?

No. WeTransfer says there is no difference in upload or download speed between Free and paid plans.

Does WeTransfer take a fee on paid transfers?

WeTransfer says it collects no platform fee on paid transfers. Payments go through Stripe, so Stripe’s processing terms apply.

What's good

  • No platform fee on paid transfers through Stripe
  • Starter adds 300 GB per rolling 30 days for $7 to $8 a month
  • Ultimate removes transfer limits and expiry
  • Ultimate includes branded pages and personalized emails
  • Password protection and 2FA on all plans

What's not

  • Free plan is for non-commercial use only
  • Starter keeps the 10-transfer limit and 3-day expiry
  • Branding only on Ultimate and above
  • No speed difference between free and paid plans
  • Teams requires at least 2 paid seats
Verdict · 4.2 / 5

Free is non-commercial only, so client work belongs on a paid plan. Starter suits up to 10 large deliveries a month; Ultimate is the pick for frequent senders, late-downloading clients and branded download pages. Teams only makes sense when a subcontractor sends too.

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Written by
Cuong Cao
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